It was reported on Thursday that Apple unveiled new Macbook Pro laptops, with prices similar to the US after currency conversion and addition of UK VAT.
But the company also increased the prices of its older computer products, including the three-year-old Mac Pro, by hundreds of pounds.
A consumer analyst said:
“Apple has to recalibrate prices after significant currency fluctuations, and since the EU referendum, UK prices are out of sync with the dollar,” said Patrick O’Brien, analyst at the Verdict Retail consultancy.
“Apple has taken the hit up until now. While price increases won’t look good to the consumer, it’s difficult to blame Apple.
“Once you strip out UK sales tax (VAT) and the currency conversion, the new UK prices could still be viewed as fair.”
A number of technology companies have increased their prices in the UK, reflecting the lower value of the pound.
Apple’s least expensive laptop – the 13in Macbook Air, last updated in March 2015 – now costs £949, up from £849.
Its Mac Pro desktop computer – last updated in December 2013 – now costs £2,999, up from £2,499.